Director of Marketing and Promotions
A small, fast-paced, innovative, gift company is seeking an experienced, brilliant mind to join our team and redefine our marketing vision. As a Director of Marketing and Promotions, you will be directly responsible for developing a strategic vision, creating and executing marketing plans, optimizing retail advertising, and implementing promotional campaigns. The ideal candidate will have at least 3 years of experience in Amazon and Google marketing, as well as a proven track record of developing and implementing marketing strategy, promoting brand awareness, and creating successful promotional campaigns. We are looking for person that has a passion for developing imaginative solutions to challenges related to marketing and feels a need to solve problems by closely analyzing data to come up with solutions.
- Work with owners to define the company brand identity.
- Formulate a companywide, cohesive communications plan and marketing strategy.
- Develop and execute high level wholesale and retail strategies to drive distribution and sales.
- Write and distribute press releases and articles for publication in journals and media outlets.
- Plan, design, and implement new marketing campaigns and programs.
- Coordinate with the retail sales team, wholesale sales team and design departments to coordinate all marketing activities.
- Plan and organize creative promotional events to increase the brand awareness for the company.
- Travel to tradeshows and popup stores to host marketing and promotional events.
- Conduct market surveys and research to determine the needs of customers.
- Manage and test the company's website and amazon platform to maximize sales.
- Develop a system for tracking the success of marketing programs.
- Develop and manage budgets for marketing campaigns, ensuring all expenses are within budget and ROI is tracked and reported.
- Develop and manage direct mail and email campaigns to target key customer segments.
- Analyze ROI data to identify opportunities for optimization and improvement.
- Develop and execute SEO strategies to increase organic search traffic.
- Manage social media marketing campaigns across multiple platforms to engage with customers and drive sales.
- Bachelor's degree.
- At least 3 years of experience in Amazon and Google marketing.
- Proficiency in Microsoft Excel.
- Ability to analyze data and metrics to measure the success of marketing campaigns.
- Proven experience developing and executing successful marketing strategies.
- Strong writing and communication skills.
- Extreme attention to detail.
- Ability to manage multiple projects simultaneously.
- Strong budgeting skills.
- Experience analyzing ROI data.
- Experience with SEO and social media marketing.
- Ability to work well as part of a team of sales and design professionals.
- Ability to work autonomously and efficiently from a remote position.
- Experience with Salesforce.com platform is preferred.
If you are a highly organized self-starter with a passion for marketing and a desire to work in quickly growing environment, we encourage you to apply for this exciting opportunity to join our remote team as our Director of Marketing and Promotions.
Please email cover letter and resume to email@example.com.